The Power of Your Sales Caption!

Is your Sales Caption as effective as it could be?

sales-captionMHVillage offers a space for a “Sales Caption” for Featured and Premium Home Listings.

This space will allow you to enter a sentence that will show above your listing in a search result. You want to include an offer or something that is eye-catching, inviting and will get the customer to click on your add from the search result.

Often, I come across Featured and Premium Listings on our site where the seller has entered a caption, but it’s not as effective as it could be.

Actual Sales Caption on MHVillage:

So, while “Best Value”, “In A Great Community” or “Beautiful New Home” as a sales caption sounds okay, it’s not really all that inviting or unique. Plus, you would be surprised how many times I have looked at a search result on our site and seen basically the same simple caption on all of the listings in an area.

Also: If you have one of the more expensive homes in the area, a sales caption can help you explain why. I mean, if your home is priced significantly higher than others in the area, there is probably good reason. However, browsers might skip the most expensive home – unless there is a caption line explaining why the home is more whether, it be on land, newly renovated, fully furnished or the like.

So how do you ensure you are getting the most out of your caption?

Here are a few tips:

  1. Research: You want your home to stand out above the rest in your area. So, do a few searches on MHVillage in your area and make sure you aren’t using the same language another seller is using for their home.
  2. Unique Details: Try to find something unique about your ad that you can highlight in the caption. For example:

“Fully furnished, renovated home, with open floor plan”

  1. Current and Updated: One of the benefits of online advertising is you can update your information at any time. So you can change your caption at any time, based on any incentives you might be willing to offer as the seller.

This feature really can make the difference for your traffic on our site. It can be the detail that turns a shopper into a buyer!

And, if you you would like assistance or if you have any questions, please feel free to contact our customer service.

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