Tag Archives: advertising

Tips and tricks to writing effective online advertisements to sell your mobile home.

Perfecting Your Home Description!

The description in your listing can make all the difference!

This space is where we invite you to give a detailed description of the home.

Something we see quite a bit on MHVillage is home sellers using the description area to either list additional details (sometimes the same features already selected and listed in the home features section) or enter nothing at all.

We have found that this is simply not as effective as taking the time to give the shopper more information about the home, the community it is within and any other details that might make this home stand out from the crowd.

Here are some examples of actual home descriptions on MHVillage:

Option 1:

    The description has no word limit, yet this seller only included 2 sentences about the home.

Option 2:

 This seller took the time to walk the buyer through the home describing each room!

The difference in these two listings is crystal clear. One of the sellers took the extra steps to really show off what this home has to offer, while the other seems like they tried to list the home as quickly as possible, not really giving much information.

 

It is important to remember, a lot of home buyers are looking at tons of listings and a good number of these buyers are looking at homes in another state. So by giving them more information in your ad, you are setting them up to be interested enough to contact you for a tour, or for even more information. Which is the whole point in advertising in the first place!

 

 

Now, there are plenty of different ways you can use this space from a marketing stand point. You can follow the two examples mentioned in this article or you can write it more in the style of a newspaper article where it’s in paragraph format. Either way you want to be able to give the buyer the experience of walking through the home, noting all of the details that matter to a home owner. We found that the ads where you can tell that the seller took the time to describe the home, keeps buyers interested and eventually gets them to contact the seller.

So, no matter what your style of advertising is, it’s important to share with the buyer why they should consider your home over all of the other options out there. Why not take the time to use this space to your benefit?

We try to give you all of the tools you need to go the extra mile in your advertising, but if you find you have some questions about what features you have on MHVillage, give us a call or an email today! We are happy to help.

 

The Power of Your Sales Caption!

Is your Sales Caption as effective as it could be?

sales-captionMHVillage offers a space for a “Sales Caption” for Featured and Premium Home Listings.

This space will allow you to enter a sentence that will show above your listing in a search result. You want to include an offer or something that is eye-catching, inviting and will get the customer to click on your add from the search result.

Often, I come across Featured and Premium Listings on our site where the seller has entered a caption, but it’s not as effective as it could be.

Actual Sales Caption on MHVillage:

So, while “Best Value”, “In A Great Community” or “Beautiful New Home” as a sales caption sounds okay, it’s not really all that inviting or unique. Plus, you would be surprised how many times I have looked at a search result on our site and seen basically the same simple caption on all of the listings in an area.

Also: If you have one of the more expensive homes in the area, a sales caption can help you explain why. I mean, if your home is priced significantly higher than others in the area, there is probably good reason. However, browsers might skip the most expensive home – unless there is a caption line explaining why the home is more whether, it be on land, newly renovated, fully furnished or the like.

So how do you ensure you are getting the most out of your caption?

Here are a few tips:

  1. Research: You want your home to stand out above the rest in your area. So, do a few searches on MHVillage in your area and make sure you aren’t using the same language another seller is using for their home.
  2. Unique Details: Try to find something unique about your ad that you can highlight in the caption. For example:

“Fully furnished, renovated home, with open floor plan”

  1. Current and Updated: One of the benefits of online advertising is you can update your information at any time. So you can change your caption at any time, based on any incentives you might be willing to offer as the seller.

This feature really can make the difference for your traffic on our site. It can be the detail that turns a shopper into a buyer!

And, if you you would like assistance or if you have any questions, please feel free to contact our customer service.

Is Your Home Priced to Sell?

Here are some factors to consider when pricing your home.

priced-to-sellThough we work in the advertisement world of our industry and do not directly sell homes, our communication with our home sellers, professionals and buyers, gives us a unique perspective when it comes to how sellers price their homes. This article will talk about a few trends we see when it comes to home owners who are listing their own home.

Now, we know nobody knows your home like you do. So it is not surprising that we see a lot of individuals home sellers over-pricing their home on our site.

This totally makes sense, considering you know the all of the upgrades and special features the home has to offer, plus if you are like most home owners, you have invested in your home quite a bit over the years and hope to regain some of those costs with the sale

 

These are all completely logical and rational reasons to list your home on the higher end of the price range. However, there are some risks that come with pricing too high.

Things you risk with a price that’s too high:

  1. A “Hard Pass”– Some buyers look on our site and from the search results will scroll right past homes that are simply outside of their budget. So, if you are pricing your home higher than you know it’s worth you risk them scrolling past and not seeing your advertisement.
  2. Quality Buyer Leads Missed: Similar to number 1. Let’s say a buyer receives your home in one of their search alerts and decides even though it might be priced higher than they are looking, they will see the details. Your buyer might take a look at your advertisement but if the price is not justified with your home listing then you risk them moving on.
  3. Buyer’s Appraisal; Lower than Selling Price- If a home buyer is getting financing for your home, their lender will need appraisal. If that number comes in substantially lower than the selling price you risk the buyer backing out before closing.
  4. Selling Other Homes: By pricing your home too high, the other homes in your area that are priced lower get the advantage. Knowing your market is important, since buyers can also research the selling prices for other homes in that area.

Pricing your home to sell is something that takes research and perspective.

So take some time to learn how to price your home correctly for your market.  If you are working with an industry professional, or real estate agent, they will be able to tell you what homes nearby are selling for, and where your home fits in. They should be able to guide you with their industry knowledge, which is a benefit to hiring a local professional who knows your area market.

If you are selling your home directly, then you might want to invest in a home appraisal or at the very least a Book Value. Not only can these options give you a number to start with, but a report or an appraisal is also something you can offer your buyer.  We currently have an NADA Book Value on our website. You can get just the value for the home for free with your home listing, or if you want the full report (which includes a market analysis report) you can purchase that option too. For home appraisal options, we recommend contacting Datacomp Appraisal. They have a few different appraisal and report options and can give you a quote for their service right over the phone!

The next step is how you advertise the home.

While you know your home, the buyers don’t have any of that experience with the space. They are seeing a price tag on your home and they have to be sold on why it’s worth that number.

If you are advertising on MHVillage, we not only let you list all of the amenities and features of the home, we also have a spot where you can enter a full description. This area of the listing is incredibly important to buyers. Plus it’s your chance to really describe the space and prove that your listing price is accurate. Last but not least, photos photos photos. They say a picture is worth a thousand words, so why not support your selling price with them too!

Hopefully this article can give you a little perspective from the buyers side of things as you continue the process of selling your home. If you have any questions about the services MHVillage offers, please give us a call or send us an email. Our customer service staff is happy to help!

 

Effective Descriptions To Help You Sell Your Home

MHVillage is the number one place on the internet to list your manufactured or mobile home for sale or rent. Thousands of people have listed, and sold, their homes using our site. We want to help you make your listing as effective as possible, so this month we bring you this helpful article on Writing Effective Home Descriptions.

So youʼre trying to sell your manufactured home. You know the basic facts – number of bedrooms, bathrooms, etc… but how do you know what other information is important to buyers? Does it really matter what you write in the Home Description of your listing? Yes, it does! The Home Description of your MHVillage listing is where you get the chance to really sell your home.

Consider the following two Descriptions:

Nice home, good condition. Large master bedroom. Many upgrades. Garage: 24ʼx30ʼ. Quiet senior community. Low lot rent.

or

Walk right into this beautiful Palm Harbor home with an open floor plan! The home is in excellent condition, with fresh interior paint and new vinyl siding last year. The spacious master bedroom has a walk-in closet and private bath. The kitchen boasts upgraded countertops, Continue reading

3 Great Reasons to List Your Home With MHVillage

cropped-front-of-mhThe right tools, the right people & the right price – guaranteed. 

MHVillage.com is dedicated to helping people sell or rent out their homes.  If you are an individual looking to advertise your mobile, manufactured or modular home for sale or rent by owner, you’ve come to the right place. MHVillage has everything needed to find qualified buyers & tenants.

.

1. One Time Fee
couple-with-home-for-saleYou only need to pay a one-time fee to list your home for sale. There are no additional fees or percentages when your home is sold or rented. With no contract involved, you can take as little or as much time as you need to find the right buyer or renter. When the process is complete, just log into your account and check “Mark as Sold”, and you’ll be set!

.

2. 24/7 Advertising Nationwide
Millions of visitors from all over the United States browse MHVillage each year.  As our website offers specialized service in the manufactured housing industry, potential customers are all in search of the same thing–mobile and manufactured homes!  This traffic makes us the best platform to advertise your listings, and ensure a smooth transaction. Once activated, your ad is live 24/7 on our unrivaled network of qualified leads: all day, every day, throughout the entire US. Get the attention your home deserves, today.

.

3. Unlimited Changes
Unlike an ad in the classifieds, you are not stuck with your original ad content. You can log into your account at any time to make changes to your listing. Plus, there is no limit to the amount of updates that you can make. Change descriptions, add photos, and update pricing without hassle, as often as you need. No problem!
Click here to get started today!

7 Cost Saving Tips for Staging Your Home to Sell

Is your mobile home for sale? We’ve compiled 7 easy tips for staging your home that will help you impress home shoppers and save you money. These are simple things you can do to help make your home more marketable.

1. Impress the Drive-By – If you have your manufactured home for sale, you may have seen these folks slowly driving by in their cars checking out your community. It’s a common weekend activity for those shopping for a new home. When your manufactured home is for sale, make sure you impress those drive-bys in the 30-45 seconds you have their undivided attention! Your lawn should be well maintained and landscaping tidy. In winter climates, keep the leaves raked up and last summer’s flowers pruned back. Move trash and recycle containers out of view, and make sure sidewalks and stairs are well swept. Stand in the road outside your home and try to look at it with a buyer’s eye, what can you do to make it appear more inviting?

Tip: Make sure people driving by have your phone number. A well placed, clearly written For Sale sign can really help. The MHVillage Seller’s Kit (Free with your listing) includes a big window sign for your home.

2. Clean Up Outdoor Structures – Don’t forget to shine up your outdoor areas. These areas can be easily forgotten, but when buyers come to your home they will be seeing them for the first time. Now is a great time to clean up the shed and make sure tools are neatly put away. Look at the carport, especially up near the roof. This is an area that attracts dirt – and bird’s nests. Have deck or patio? Make sure they are clean and look welcoming. In warmer climates, spruce them up with flower pots, in colder areas, make sure the walks and structures are free from snow and ice. Continue reading