Category Archives: Selling Homes

Information on how to sell your mobile home

Five Quick Tips To Attract the Right Buyer

attract-more-buyersSummertime is a great time to sell your home! Here are five quick and easy tips to freshen up your mobile home and increase its desirability.

1. Be Your Own “Drive-By”. When buyers are shopping for homes, frequently they will drive-by the home before they call to set up an appointment. What does your home look like from the street?

Try to view your home as a buyer would. Does it make you want to go inside and see the rest? Start by tidying up the landscaping, wash windows and exterior light fixtures. Use a critical eye to look at the other features of your home – does the deck need staining or power washing? Do the railings, shutters or window trim need paint? Are the gutters and skirting hanging straight? Don’t forget to look at your curtains and blinds – how they look from the outside makes an impression. Sometimes just a few simple things can really help the look of the home.

2. Clean out closets and pantries. Now is a great time to think about charitable donations. Clean out those closets and cupboards so buyers can see how much room the house has. Shoot for getting storage areas down to half full. If necessary, you might need to store some things elsewhere or take this opportunity to pare down your belongings to just what you really need. Think about what you really want to take with you when you move, that will help you decide what to keep, and what to pitch.

3. Paint shelves and cabinet doors. While you are cleaning out those spaces, now is the time to take a second look at places we frequently ignore – the tops of shelves and backs of doors. These areas frequently get scuffed and stained. A fresh coat of paint or some new shelf liner can do wonders in making them more appealing.

4. Replace window treatments. Window treatments are notorious for getting dusty. Curtains may just need washing. Some horizontal mini blinds can be cleaned, but sometimes it is easier to simply replace them. While you have your treatments down, look at your windowsills. This is another dirt-catcher that might need cleaning or a touch of paint. Don’t forget to also look at your screens and the window hardware.

5. Have everything ready to go? Consider an Open House! Open Houses are a great way to get more people to view your home. List your home on www.mhvillage.com and advertise your big event to the thousands of shoppers that are on our site every day. Make sure to print fliers from your listing so you have something to put in their hands. Statistics show that buyers who leave with something in hand are more likely to call than those who don’t.

If you need help listing your home on MHVIllage or advertising your Open House, let our customer service staff know. We are here to help and walk you through it!

 

California Tiny Homes

The Tiny Home movement has popped up in Palm Springs.

The first 10 “Micro Homes” are available for sale in Palm Springs, Calif., at the Palm Canyon Mobile Club, 1880 S. Palm Canyon Drive, with option between 600 and 800 square feet starting at $126,000.

The median home price for a single-family home in Palm Springs is more than $500,000.

A tiny home at Palm Canyon in Palm Springs, Calif.

About 100 new homes are scheduled to fill the vintage mobile home park in this popular resort community, creating the first neighborhood of its kind in Southern California.

“Palm Springs has a vast collection of architectural and modern homes,” said Paul Kaplan, who heads the agency marketing the homes and community. ” We wanted to do something modern that would fit with the existing homes of the 1960s and 1970s that are in the park.”

These pre-fab style homes are made in a factory with the interiors complete, then delivered to the home site. Once situated, outdoor decks and porches are added. Walkways, driveways, carports, fenced yards and landscaping complete the package.

Designed to avoid being too tiny, the homes are all single level structures, with no ladders or sleeping lofts commonly found in “micro home” designs. The one-bedroom home includes up to 550 square feet of outdoor deck space, that leads to 600-square feet inside with glass walls for plenty of natural light, nine-foot ceilings, sliding glass doors, full-size kitchen appliances and one bath. The 2-bedroom has about 250 square feet of deck space.

Kaplan said he anticipates the community being popular with winter visitors, retirees looking to downsize and some first home buyers. During recent Saturday showings, the community has had about 100 people come through each day.

Placed on a traditional “double wide” mobile home pad, the lot provides room for gardening, grilling, a dog run or other lifestyle amenities rarely found at area condo developments. Kaplan said the deliberately kept the homes slim as a strategy to maximize outdoor space.

The homeowner rents the lot space for $650 per month, about $100 more than the average condo association fee in the area.

Community amenities include paved drives, driveways, walkways and landscaping, clubhouse, pool, grill areas, dog park, gym and common areas.

An added bonus of tiny home living: if you want some new scenery, you can put the wheels back on your home, and tow it to a new locale.

Perfecting Your Home Description!

The description in your listing can make all the difference!

This space is where we invite you to give a detailed description of the home.

Something we see quite a bit on MHVillage is home sellers using the description area to either list additional details (sometimes the same features already selected and listed in the home features section) or enter nothing at all.

We have found that this is simply not as effective as taking the time to give the shopper more information about the home, the community it is within and any other details that might make this home stand out from the crowd.

Here are some examples of actual home descriptions on MHVillage:

Option 1:

    The description has no word limit, yet this seller only included 2 sentences about the home.

Option 2:

 This seller took the time to walk the buyer through the home describing each room!

The difference in these two listings is crystal clear. One of the sellers took the extra steps to really show off what this home has to offer, while the other seems like they tried to list the home as quickly as possible, not really giving much information.

 

It is important to remember, a lot of home buyers are looking at tons of listings and a good number of these buyers are looking at homes in another state. So by giving them more information in your ad, you are setting them up to be interested enough to contact you for a tour, or for even more information. Which is the whole point in advertising in the first place!

 

 

Now, there are plenty of different ways you can use this space from a marketing stand point. You can follow the two examples mentioned in this article or you can write it more in the style of a newspaper article where it’s in paragraph format. Either way you want to be able to give the buyer the experience of walking through the home, noting all of the details that matter to a home owner. We found that the ads where you can tell that the seller took the time to describe the home, keeps buyers interested and eventually gets them to contact the seller.

So, no matter what your style of advertising is, it’s important to share with the buyer why they should consider your home over all of the other options out there. Why not take the time to use this space to your benefit?

We try to give you all of the tools you need to go the extra mile in your advertising, but if you find you have some questions about what features you have on MHVillage, give us a call or an email today! We are happy to help.

 

The Power of Your Sales Caption!

Is your Sales Caption as effective as it could be?

sales-captionMHVillage offers a space for a “Sales Caption” for Featured and Premium Home Listings.

This space will allow you to enter a sentence that will show above your listing in a search result. You want to include an offer or something that is eye-catching, inviting and will get the customer to click on your add from the search result.

Often, I come across Featured and Premium Listings on our site where the seller has entered a caption, but it’s not as effective as it could be.

Actual Sales Caption on MHVillage:

So, while “Best Value”, “In A Great Community” or “Beautiful New Home” as a sales caption sounds okay, it’s not really all that inviting or unique. Plus, you would be surprised how many times I have looked at a search result on our site and seen basically the same simple caption on all of the listings in an area.

Also: If you have one of the more expensive homes in the area, a sales caption can help you explain why. I mean, if your home is priced significantly higher than others in the area, there is probably good reason. However, browsers might skip the most expensive home – unless there is a caption line explaining why the home is more whether, it be on land, newly renovated, fully furnished or the like.

So how do you ensure you are getting the most out of your caption?

Here are a few tips:

  1. Research: You want your home to stand out above the rest in your area. So, do a few searches on MHVillage in your area and make sure you aren’t using the same language another seller is using for their home.
  2. Unique Details: Try to find something unique about your ad that you can highlight in the caption. For example:

“Fully furnished, renovated home, with open floor plan”

  1. Current and Updated: One of the benefits of online advertising is you can update your information at any time. So you can change your caption at any time, based on any incentives you might be willing to offer as the seller.

This feature really can make the difference for your traffic on our site. It can be the detail that turns a shopper into a buyer!

And, if you you would like assistance or if you have any questions, please feel free to contact our customer service.

Is Your Home Priced to Sell?

Here are some factors to consider when pricing your home.

priced-to-sellThough we work in the advertisement world of our industry and do not directly sell homes, our communication with our home sellers, professionals and buyers, gives us a unique perspective when it comes to how sellers price their homes. This article will talk about a few trends we see when it comes to home owners who are listing their own home.

Now, we know nobody knows your home like you do. So it is not surprising that we see a lot of individuals home sellers over-pricing their home on our site.

This totally makes sense, considering you know the all of the upgrades and special features the home has to offer, plus if you are like most home owners, you have invested in your home quite a bit over the years and hope to regain some of those costs with the sale

 

These are all completely logical and rational reasons to list your home on the higher end of the price range. However, there are some risks that come with pricing too high.

Things you risk with a price that’s too high:

  1. A “Hard Pass”– Some buyers look on our site and from the search results will scroll right past homes that are simply outside of their budget. So, if you are pricing your home higher than you know it’s worth you risk them scrolling past and not seeing your advertisement.
  2. Quality Buyer Leads Missed: Similar to number 1. Let’s say a buyer receives your home in one of their search alerts and decides even though it might be priced higher than they are looking, they will see the details. Your buyer might take a look at your advertisement but if the price is not justified with your home listing then you risk them moving on.
  3. Buyer’s Appraisal; Lower than Selling Price- If a home buyer is getting financing for your home, their lender will need appraisal. If that number comes in substantially lower than the selling price you risk the buyer backing out before closing.
  4. Selling Other Homes: By pricing your home too high, the other homes in your area that are priced lower get the advantage. Knowing your market is important, since buyers can also research the selling prices for other homes in that area.

Pricing your home to sell is something that takes research and perspective.

So take some time to learn how to price your home correctly for your market.  If you are working with an industry professional, or real estate agent, they will be able to tell you what homes nearby are selling for, and where your home fits in. They should be able to guide you with their industry knowledge, which is a benefit to hiring a local professional who knows your area market.

If you are selling your home directly, then you might want to invest in a home appraisal or at the very least a Book Value. Not only can these options give you a number to start with, but a report or an appraisal is also something you can offer your buyer.  We currently have an NADA Book Value on our website. You can get just the value for the home for free with your home listing, or if you want the full report (which includes a market analysis report) you can purchase that option too. For home appraisal options, we recommend contacting Datacomp Appraisal. They have a few different appraisal and report options and can give you a quote for their service right over the phone!

The next step is how you advertise the home.

While you know your home, the buyers don’t have any of that experience with the space. They are seeing a price tag on your home and they have to be sold on why it’s worth that number.

If you are advertising on MHVillage, we not only let you list all of the amenities and features of the home, we also have a spot where you can enter a full description. This area of the listing is incredibly important to buyers. Plus it’s your chance to really describe the space and prove that your listing price is accurate. Last but not least, photos photos photos. They say a picture is worth a thousand words, so why not support your selling price with them too!

Hopefully this article can give you a little perspective from the buyers side of things as you continue the process of selling your home. If you have any questions about the services MHVillage offers, please give us a call or send us an email. Our customer service staff is happy to help!

 

Photo Tips and Tricks for Your Home Listing!

We often have sellers ask how they can improve their home listing on our site. More often than not, we start by looking at the photos of the home. We know that when we talk to home buyers on our site, their number one request is: “More pictures please!”

Statistically, we have found that homes with over 30 photos receive 25% more clicks to view than similar homes with fewer photos.

Yes, you read that correctly! So there really is no such thing as too many good pictures! The important word being “good”. While your bathroom might have really lovely tile, and you may have recently replaced the shower curtain, there are only so many good angles you can capture of this space.

However, the exterior of the home, the layout of the living spaces, the community the home is in, these are all areas that have a variety of different angles which would be very beneficial to your buyer.  You would be surprised how quickly you can surpass that 30 photo mark!

Pro tip: Try having your first photo be of the exterior of the home since if the buyer was coming to see it, that would be their first impression in person too!

The goal is to give the customer the experience of walking through the home when they are scrolling through the pictures. Remember, home buyers might be moving from a different state.

Hopefully these few tips will help you be able to present your home to the perfect buyer – because after all, you only need one buyer to close the deal!

If you have any questions about your listing on our site, give us a call or send us an email.

We are happy to help!